Use cases
What teams use it for.
Eight ways teams turn what the public says, and what their accounts post, into a period report.
Media Intelligence
- 1
Brand reputation
See what the public says about your brand this week, with sentiment and the posts that carried it.
- 2
Campaign and event reaction
Follow a campaign, a launch or an event by its keyword and see how the reaction moved day by day.
- 3
Early warning on issues
Watch a topic or a person and catch rising negative sentiment early, with the posts behind it.
- 4
Competitor and market watch
Search a competitor or a category and compare what people say, period by period.
Media Monitoring
- 1
Client reporting
Bring the public accounts you monitor for a client into one shareable period report.
- 2
Campaign tracking
Watch how a campaign plays out on your own accounts, week by week and post by post.
- 3
Content performance
See which posts, Reels and Shorts carried the period, with sentiment attached to each one.
- 4
Several brands, one workflow
Keep the accounts of different brands in one workspace and choose the right set for each report.
Start with the one that looks like your week.
Log in with Google, then choose where to begin.